Dolled up with bunches of flowers, this garlanded Erdem pre fall collection was a treat to look at. Mostly splattered with a fiery orange, the collection was different from the usual run of the mill designs you see all over the place. The vibrant collection bid a farewell to the neutral tones. Instead, dashes of warm red yellow shades dominated the collection. The filmsy and relaxed cuts added an extra edge to the Erdem designs.

Erdem Pre Fall 2012 highlights
Along with the bright tangerine, other hues used by the designer are subtle and greatly compliment the dazzling coral which is the focus of the collection. The stark orange hits you instantaneously while the lighter tobacco and cream blended with it fade demurely into the background. This gives the dresses a relaxed look despite the strong flame like orange used. Most dresses are daubed with this color combination while few of the garments also have a pat of black or dark blue. Two other colors that have been emphasized in this collection are a deep night sky like blue and sunny yellow, and the combination of the two is all the more remarkable.
This avant garde use of colors is truly brave; hopefully they will be liked in the market as well. Many of the clothes in the collection can be called edgy and some could even find them brassy, this could drive some potential buyers away, especially the combination of sunny yellow and dark blue which is quite daring. However, the designer has experimented within limits when it comes to the fiery tangerine mingled with the light sultry shade of brown; this one could find a few fans for itself.
Most designs in the collection make use of classic cuts and are quite traditional. The best thing about most dresses is that they are in between showy and simple. The toned down style is perfect for office while the bright use of colors make it a good choice for a casual outings. The dresses have a chic and dapper guise and designed to make the wearer feel comfortable all the times thus you can easily stay in one all day long. Although the use of colors is bold, limiting length of most dresses to the knees gives them a conservative seem, and this mix of new age and traditional is what sets the collection apart. This is just what you need in your closet for everyday wear and the idea could strike a cord with many buyers.
The collection has a comfy sheath dress which is something that the general office going population will like a lot. The trench coat styled design is also quite thoughtful. The high waisted and tapering pencil skirts are for a sharp look, the A line cut plunges down with tremendous ease while the pants also have a sleek fall. The fan pleats used in the skirts are playful but at the same time womanly.
Cinched at the waist, the dresses do not hang loose on your body or cling to the skin. The designer has carefully given a raised and well fitted waistline to the garments making them look svelte and feminine, yet the dresses have a relaxed feel. Embellished with attractive prints, embroidery, and lace, in some piece the lace work and knitted details also plunk out adding immense interest to the attire.
Erdem has been designing clothes on the same line for the Duchess of Cambridge also, something fresh but that retains a time honored look. On her recent tour to Canada, the duchess was spotted in a fitting navy colored lace dress with three quarter sleeves. The latest spring collection by Erdem hits stores in May, so if you think these go with your style and can help you make a statement, keep a track of the place they will put up.
What clicks for the collection
The new and fresh colors definitely stand out and will draw a whole lot of attention. Sometimes the age old black and blue can become too monotonous for everyday wear, though you want to pick something modest these colors can make you appear dull and even drabby at times. To look sharp, abrupt and energetic fusing some vivid hues in your attire is a must and this collection does just that. Also, the classic cuts that make the wearer feel at ease all day long will be loved by many.
The StyleGuru verdict
The collection is nothing like body hugging garments on the ramp that make you ill at ease if you wear them for long hours. This is a genuine collection for people who aspire to look meticulous, efficient and trim but at the same time want to come across as elegant and pretty. The floral designs are an age old favorite with gals and the cuts used have been a hit with women for a long time. The audacious and nervy colors used could captivate some buyers but others could be apprehensive about experimenting with them.