For a very long time, the old adage “Sunday Best” was reserved for one’s traditional church attire and more literally the best clothes that were reserved for special occasions. For the urban youth, dressing up for church on Sunday isn’t nearly as important as wearing your best for a night out on town on Saturday which is why Kate Spade has named her latest line Kate Spade Saturday. Featuring a preppy aesthetic, the fresh and bright label is being billed a lifestyle brand with a global appeal that would capture the essence of Saturday dressing for weekdays.
The collection comprises of diverse items like home décor, beauty products, jewelry, handbags and apparel in bright hues and striking combinations that would appeal to urban youth as well as folks who love to dress a little young. What makes the youthful label even more appealing is the fact that is has been priced to make it more appealing and appropriate for the masses.
Boasting of price tags as much as 50 percent cheaper than the previous Kate Spade brands, the new label would be more within the reach of 20-35 year olds looking for more pocket-friendly designer wear. The label will be retailed via the online shopping portal saturday.com which will be launched with full working features by spring 2013.
Via: She Finds