Since it set up shop in Sweden in 1947, H&M has captured the public’s imagination with its diverse and board range of fashion attire for children, youth, women and men. From home textile products to accessories, cosmetics and clothes, H&M has something to offer everyone and has stored in over 40 markets around the globe. Having already made its impact on the fashion world, the store chain is now collaborating with UNICEF for a unique project called All for Children.
The collaboration consists of a line of bright and colorful clothing for children including an array of standout accessories, snazzy patent leather shoes, girly frocks and cool graphic tees. H&M has announced that 25% of the proceeds from sales of the collection would go towards two UNICEF efforts in India and Bangladesh.
Apart from donating parts of the proceeds from the sales of the clothes in the collection, the retailer has also pledged to donate $12.5 million to the projects which seek to promote educations and help end child labor in the region.
The project is expected to benefit more than 2 million children and the adults in the region. So if you are looking for new clothes for your kids this fall, make sure you head out to an H&M store and your conscientious purchase could help a child go to school and live a life of dignity.