In the jewelry boxes of today, its yellow gold that blings.
Gold Jewelry - stacked bangles, layered chains and silver-dollar-size hoops are again being seen on the ramp and red carpets, as yellow gold gains its once lost glory.
Since the last 30 years, it was a white-metal intensive market.
The fact that retail sales for gold jewelry hit a record $17.7 billion in 2005, suggests its popularity.
What encourages people for gold is that it costs just half as much as platinum.
With celebritirs like Sarah Jessica Parker, Gwen Stefani, Jennifer Lopez and Jessica Simpson outfitting themselves entirely in gold, the metal is highly in demand.