Watches have become mere fashion accessories. A majority of youngsters feel that a watch is more about fashion than function.
A survey conducted by investment bank Piper Jaffray & Co. shockingly revealed that around two-thirds of teenagers never wear a watch and a mere 10 percent wear it everyday. The research revealed that Americans spent around $5.9 billion on watches in 2006, which was a whopping 17 percent less than the expenditure in 2001.
Youngsters are substituting watches with cell phones, as they help a great deal in time management and also ensure connectivity at the same time.
People whose credit cards permit choose bejeweled watches, but use them as mere substitutes for bracelets.
Despite dwindling watch sales, there are people who are married to their watches. Among more popular brands are watches by Rolex, Timex, Pulsar and Seiko. Youngsters however, prefer brands like Fossil.
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