The risk of skin cancer is greater than ever. On an average, every 30 seconds someone in US gets the disease. Applying sunscreens and lotions helps a great deal, but the best and longest sun protection can only come from the clothing you wear.
A minimum SPF (sun protection factor) 15, recommended by doctors and scientists for sunscreens and clearly not good enough. Clothing needs to achieve a minimum UPF (ultraviolet protection factor) rating of 15 before it can claim to be sun-protective.
People all over the world are becoming more aware of the need to protect themselves of the sun disease that plagues so many people.
Cancer societies and associations are actively encouraging people to wear sun protective clothing. Sun protective clothes are now easily available as major international companies, such as Nike, LandsEnd, Columbia Sportswear, LL Bean, REI and others, are manufacturing clothes with labeled with a UV rating.