'Tweens' - kids who are 8 to 12 are increasingly contributing to growing demand for luxury goods this winter.
As the festive shopping begins, tweens and their older teenage counterparts, start hunting for expensive accessories, belts, purses and perhaps a pair of shoes as those seen in fashion shows and glossies.
'There's a huge uptick in teens shopping for traditional luxury brands,' said Jim Taylor, vice chairman of the Harrison Group, a strategic marketing firm that recently conducted a survey of teenagers' preferences. 'Having a Gucci scarf is part of being a kid today.'
Kids are increasingly hitting luxury stores like Target or Gap, looking for bargains. Frequently, they mix and match with luxury accessories.
Taylor said many of the teenagers buy these brands with allowance money or wages earned from part-time jobs. This can lead to a fair amount of spending on brands once known only to the rich and famous.
Luxury brands too are targeting this age group as they are sensing increasing brand consciousness among the group.