As England prepares to battle the World Cup, fashion followers are already ready to support them in red.
Streets are full of people painted in red, expressing their support for the England team.
Not only high street stores like Marks & Spencer, Oasis and Select are retailing red and white colored outfits, but cheaper options, priced at less than a tenner are also available in street markets.
TV stars also turned up in red on the red carpet at the Bafta awards ceremony last weekend. Coronation Street babe Debra Stephenson, better known as Frankie, and Kate Ford, who plays super bitch Tracy Barlow, were dazzling dressed in crimson.
Even the pop stars are singing about the latest color craze. Girl band Sugababes recently scored a chart hit with their number called The Red Dress.