Big names, including J.C. Penney and Old Navy, have expanded their sizes for youth and are trying to explore the relatively unexplored market of plus size clothes for teen agers.
Countless Web sites are now a part of the big game. www.alloy.com, www.jeenybeans.com are just to name a few. Torrid, an exclusively plus-size shop for teens and young women plans to expand the business and have 122 locations by the end of the month.
With 16 per cent of youth falling into obese category, such fashion lines for plus size will definitely be a hit.