In Japan, going to the beach is a traditional summer event, and is a once in a year affair.
And just like every other country, magazines and stores bring out their swim suit lines around June. All the publications features special features on swimsuits in their June issues.
Also held are the traditional swimsuit fashion shows, for which every lass buys her swimsuit for the year.
The girls try to look their best and some publications go far by featuring male commentators commenting on which swimsuits they prefer.
Via fibre2fashion
Japan Fashion Week: In Pictures
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