Like her mother the 35-year-old British designer, Stella McCartney is also a long-time activist for animal rights and a staunch opponent of fur in the fashion industry. She doesn't use fur or leather in her designs. Stella McCartney has joined forces with PETA for the world's first anti-fur protest. McCartney is taking her cause to the virtual space by co-hosting a virtual anti-fur protest next month in the online fantasy world known as Second Life.
This weeklong protest will begin on July 12 at 7pm on a dedicated island in the computer-generated alternative universe. The island will feature stables, a lake and picnic tables. Second Life's millions of users will also be invited for this week-long party, where they'll be able to buy Linda McCartney mini-veggie-burger stalls, listen to a 'live' DJ, and hang out with simulated animals. Guests will also be encouraged to suggest alternative tag lines such as PETA's famous tag line, 'I'd Rather Go Naked Than Wear Fur.' The best three, judged by McCartney, will win prizes, including two tickets to her fashion show in Paris in October.