Although we have seen designer clutches and hand bags but when it comes to rucksack I can’t understand why designers hardly want to embellish them, leaving them plain and simple. Since no one is crazy enough to carry a rucksack to an evening party and its only users, being school kids and trekkers may be is the reason why we have hardly ever seen designer rucksacks. Stella McCartney has changed the look of this simple bag by teaming up with LeSportsac to design the Deer Rucksack. Made of recycled polyester with the golden overlay of the deer head on the back, the Deer Rucksack raises our expectations from Stella, may be she should include more of nature and animals on this environment-friendly bag.

via: The Purse Blog