Knowingly or unknowingly, girls are increasingly putting themselves to risk for the sake of being fashionable.
The latest must have item - the super skinny, drainpipe jeans, encourage girls to slim down to an extent that damages their health, fertility and skin.
Sales figures have shown a huge demand in the smallest sizes and the most popular hip measurement being sought going down to just 30in.
The tight jeans craze got sparked after Kate Moss and actresses Chloe Sevigny and Kate Bosworth were snapped wearing them.
I don't like the idea of starving yourself merely to fit into a pair of stupid jeans.