After years of undressing sexy women, Playboy has taken up a noble cause: dressing men.
Playboy Enterprises has launched a line of menswear.
The collection was unveiled at the Magic Marketplace apparel trade show in Las Vegas this week, where fashion buyers got to see the iconic Playboy bunny on men's T-shirts, jackets and swimwear.
While Playboy's women's apparel line is all about sexy and provocative stuff, the officials said that men's line was more of a cool thing.
The theme for Playboy's upcoming fall 2007 men's line is "On the Prowl."