Now when pink, the official fashion palette has started fading, Ralph Lauren being the most unique are still marketing their 'Pink Pony' line of tennis clothing and accessory which is selling like hot cakes in the market.

Minting great money, the Ralph Lauren line has taken good advantage of the pinky season molding the market scene in their favor.
Celebrities like Cindy Crawford, Reese Witherspoon, Tea Leoni and Ellen DeGeneres have been used for effective marketing.