Michelle Heaton is the fresh face and body of Asda's lingerie range.
Her first campaign for the Michelle for George range will see her promoting a new bust enhancing bra designed by Ultimo founder Michelle Mone, which will be called 'The One'.
Mone claims that the 'advanced bra' will soon become a must have for woman as it will provide designer brand quality, effortless cleavage and superb comfort, all at competitive prices.
The Liberty X star was chosen to promote the brand as she was seen as a celebrity that every woman can relate to.
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