As far as men's swimwear goes, the rule is: Bold is better and Bright is best.
The swim shorts are creeping upwards. Knee-length jams are slowly being replaced by shorts that end higher up the leg. With the Gucci and Prada squarecut style available in many departmental stores, it is being opted by the body-conscious lot.
This year, there is abundant floral print and particularly the exotic, Hawaiian flowers.
Batik is also dominating the market.
Happy swimming men!!