Madonna might be next face on the hoarding, promoting Swedish low-cost fashion retailer Hennes and Mauritz (H and M).
There are rumors of Madonna negotiating with the company.
The retailer had earlier announced Dutch designer duo Viktor + Rolf creating a special collection for H and M this autumn, but who would promote it was till recent a mystery.
H and M is neither confirming nor denying the report. "Our policy is to never comment on such reports," said company spokewoman Kristina Stenvinkel.
Naomi Campbell, Cindy Crawford and Anna Nicole Smith have been earlier faces of the brand.