Chocolate Phone, launched by LG Electronics (LG) has become a treat for mobile users worldwide.
The phone debuted in London, U.K. in early May and toured to China, Russia, Mexico, Taiwan, Hong Kong, Singapore, Turkey, Iran and U.A.E. since its launch, the phone has been a favorite with the creme de la creme of every fashion capital.
The target of the company is people who view cell phones as fashion accessory.
More than half a million Chocolate Phones have been sold worldwide in the last four weeks.
The Chocolate Phone's success is a consequence of a combination of its excellent design, marketing and a proactive sales strategy. LG chose Colleen McLoughlan, fashion icon and girlfriend of premier leaguer Wayne Rooney, as the phone's ambassador. Also, the Chocolate phones were gifted to celebrities like Pierce Brosnan, Gwyneth Paltrow and Claudia Shiffer in London launch event.