Hogging on your favorite plum cake is no more a sin, as Levis has come to the escape of our ever-expanding waistlines.
Launching its Perfectly Slimming 512 Jean, Levis hopes to solve the problems of ladies with bulging tummies.
Levis claims that the new slimming jeans has been designed to flatten the stomach to create a more flattering figure. The range will shortly be available in UK.
The denim, which is known to be a mix of cotton and spandex will maximize comfort, shape the silhouette and firmly hold the wearer's mid-section.
The best part is that the specialty jeans features a natural cut waist and a lean silhouette for a neat look.
'As the brand that invented the jean, including women's jeans, we continue to innovate in both fit and style. This for any woman who is looking for a jean that offers a slimming effect without compromising style,' said Janine Chilton-Faust, Levi's brand vice president of design.
The slimming jeans is available in a range of sizes including regular, Plus and Petites and in three washes - medium, indigo, dark indigo and rinsed indigo.