Italy adopts nanotechnology to stay fashionably competitive

Nishtha TaposhJun 5 2006

Italian fashion industries, facing intense global competition, have turned to nanotechnology to preserve their stamina and competitiveness.

United Colors of Benetton the reputed fashion group with strong Italian characters, has recently signed a cooperation protocol with Singular ID Italia, a nanotechnology company whose pillar business was to commercialize magnetic tags for the protection of brands.

So far, nanotechnology-based renovations developed by scientists have been put to use in sunglasses, automobile glasses, sports suits, water faucets, ice cream makers, golf balls and cosmetics.

Via englishpeople