Fashion this season is favoring hydro and construction workers. If you cant relate to what I'm saying, read on.
Hydro jackets worn by laborers working in freezing, sub zero temperatures have become a fashion must have this season.
The jackets have been featured in fashion bible - Vogue. The tailored versions are selling like hot cakes in some of the trendiest boutiques.
Hydro Jackets are huge sized and have big scoop pockets so that the hydro workers can carry everything they need at once.
'They're made for the outdoor working guy who needs protection against not only the cold, but abrasion and working conditions,' explains Rich who owns the largest company producing hydro jackets in Canada.
Seeing the demand of Hydro jackets in the fashion industry, their heavy polyester lining is being replaced by, expensive and softer cotton.
The workwear jackets that retail for $60 to $170 in Canada are priced at about $525 for European fashionistas.
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