Gisele Bundchen and Keseme Ole Parsapaet, a Maasai warrior from Kenya, will be the faces of a high profile new ad campaign for the American Express (RED) card.
The red card is a major initiative of Bono and Bobby Shriver against Aids in Africa. A minimum of 1 per cent will be donated by American Express to the Global Fund for every £1 shopping done through the RED card.
The campaign is being shot by ace photographer Nick Knight.
I see this, as a means of encouraging guilt free shopping among consumers, as a hefty bill would ensure higher charity.
Apply for an American Express (RED) card.