OK! and Marie Claire were launched one after the other within a span of few months. Following them are & magazine, Vogue and GP.
However, Maureen Wadia of Gladrags magazine claims that domestic publications are well equipped to give them a tough fight.
The prices that the masses will pay for them will definitely be exorbitant.
The owners owe it to the quality of paper, photography and editorial content.
Wadia opines that since lifestyle and fashion magazines cater to only a niche group, price would not make much of a difference.
Experts say that women oriented magazines will be hit, against those catering to men as they are still considered 'newsy'.
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