This is the latest business gimmick in New York.
I am talking about Mobile fashion or fashion on wheels.
Caravan, a boutique housed in a 24-foot-long retrofitted Winnebago, carries Rock & Republic and Genetic Denim jeans, Gap khakis, Sweetees T Shirts and amazing patchwork scarves from up-and-coming label Ynnub
The mobile boutique is a hit because it delivers fashion to people's doorstep, most of whom don't have much shopping time.
The clientele includes busy working women, college goers and celebrities who crave privacy.
Via clarionledger
