High street fashion retailer New Look is advertising on ATM cash machines in high street locations throughout the UK.
Cash machines within close proximity to New Look stores have been chosen.
The campaign, which runs from 4th to 17th September, will focus on a 20% discount offered on New Look shoes.
Strong on-screen message will be complimented with receipts providing a reminder about the offer.
The campaign is expected to deliver 750,000 guaranteed one-to-ones, 3 million impacts and generate approximately 200,000 receipts during its two-week period.
