A new breed of designers is springing up.
Their jeans are funky, patched with color and highly decorated. But the difference is that, the hip denims they produce have a second recycled fashion life and that the fabric is ecologically and environmentally sound.
They are producing everything from quilted flowered boots to organic cotton T-shirts and recycled jeans.
The idea of turning the fashion industry green is quite novel and eco friendly also. This quite proves that you don't have to necessarily be an eco-warrior or a hippie to grasp the green message. If our designers can support the cause, why can't we?