The Xtreme Plunge Bra, to be launched by Big W is the latest in the lingerie market.

Might sound a bit uncomfortable, but these convertible bras with a lower central bar allow necklines to take a dip, that makes them just perfect for summer dresses and lower-cut tops.
Bruno Schiavi is the entrepreneur behind the range endorsed by Delta Goodrem, claims that the bra gives enough support without too much coverage on the front.
Well, in the era of engineered undergarments, this is a landmark.