A neat package of shares of around $ 2.5 million has persuaded Australian supermodel Elle Macpherson to be the executive director of one of the London stock market's smallest companies Hot Tuna.
Macpherson has modeled for Hot Tuna swimwear in the past, will now be advising the company on product development, brand positioning and sales strategy.
This is not her first business venture, as she successfully runs her own lingerie brand.
I am sure that the small company with its distinctive red piranha fish logo, founded in Macpherson's native Australia intends to cash on the celebrity status of the model, for a better brand image.
