A team of forty doctors and health professionals of The Eating Disorders Service and Research Unit at King's College London wrote an open letter to British Fashion Council, demanding a ban on "models who are clearly anorexic".
The doctors issued the letter after observing a sales boom of size zero clothes in London.
'There is no doubt that there is cause and effect here. The fashion industry showcases models with extreme body shapes, and this is undoubtedly one of the factors leading to young girls developing eating disorders,' said Professor Janet Treasure King's College London.
He added that anorexia is not the only issue, but problems like substance abuse, behavioral issues and self harm, which arise because of being underweight.
The letter demands a ban on models deemed too thin by medical guidelines by London's fashion and publishing industry.