In Control is the new fragrance of Britney Spears with Elizabeth Arden.
The company claims that over 10 million bottles of the three Britney scents have been sold since the launch of Curious in September 2004.
'This perfume is for empowered girls who want to take over the world - forget about the men!', Britney said.
Spears, who was dressed in an oversized eyelet dress in navy with chunky high-heel Christian Louboutin sandals told that she was involved in the entire development process of the fragrance, from the design of the bottle to the choice of fragrance notes.
The new fragrance is supposed to be 'both sweet and sexy,' with notes of loquat fruit, midnight orchid, creme brulee, black vanilla bean, sugared sandalwood and musk.
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