Kim Winser, president and chief executive of Aquascutum, is planning a major business game. Winser has hired the very famous brand consultant, Valerie Wickes to boost the business. The two are already working on a plan, developing the brand and a communications strategy, and their first big bang is expected to be with the fall 2006 global ad campaign.
Winser was appointed at Aquascutum, the last month. She expects to double the company's sales volume - about $411 million - by 2009, via new store openings and an updated image. Wickes is the founder and creative director of the London brand consultancy VIEW, which is an expertize of relaunching luxury fashion and lifestyle labels.