Asos, Online celebrity fashion retailer will now offer exclusive collections with other fashion brands.
The first collaboration with Arrogant Cat which includes dresses, top, coats, large bows with a lot of jewelled detailing will launch later this month.
Upmarket fashion brand Diesel will launch its range on the site in November and Ted Baker joins it in January. Other fashion brands lined up for collaboration include Firetrap and All Saints.
The site is popular for getting fashion style of high profile celebrities including Kate Moss, Mischa Barton, Sienna Miller and Paris Hilton.
Asos will also launch its own premium dress line for the coming festive season.