Simon Fuller, the British producer of phenomenally successful 'American Idol' is now starting a new division to promote fashion designer, Roland Mouret.
Mr. Mouret, 45, till last year was working for Andre Meyers, a London financier. His designs received critical acclaim, when actress Scarlett Johansson wore his dress to the academy awards.
The new venture between Mouret and Fuller will be called 19RM, operated as part of Mr. Fuller's company, 19 Entertainment.
The initial plans are about setting up a design studio in London.
'Fashion is the glamour that makes the soccer player an individual, the movie star a sex symbol and the musician a trendsetter and idol,' Fuller commented.
Via NYTimes
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