Alexander Mc Queen has been polled the coolest fashion brand in the UK, according to the UK Cool Brands Awards.

The British designer stood second in the poll, but topped the fashion ranking entry.
The designer, once nicknamed the 'enfant terrible' of the fashion industry, studied at Central Saint Martins College of Art in 1991 and made it to the top of the fashion industry in no time.
Celebrity fans of his designs include Gwyneth Paltrow, Victoria Beckham and Madonna.
Other fashion brands in the Top 20 included Agent Provocateur, Jimmy Choo, Manolo Blahnik, Prada, Christian Dior, Vivienne Westwood and Selfridges.