Agent Provocateur is all set to launch a new maternity line.
The erotic lingerie company's co- founder Serena Rees attributed her childbirth to be the inspiration behind the range.
She said, 'It inspired me because a lot of my friends are pregnant and a lot have pleaded with me to please do it. When I was pregnant, it was traumatic with all of those really ugly big white bras I had to put myself in, and how hideous they were and how awful they made me feel.'
Rees set up the label that is known for its trademark- provocative but feminine designs with her husband Joe Corre in 1994.
They had also launched a bridal range in March.
She added, 'I don't mind which comes first, the baby or the bride, but I did it the other way round.'
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